Writer the examination quarantine a stone lion office in bureau to learn of from the spring state, eight months ago, the this year's the stone lion City exported EU shoe to reach to 738, the goods were worth USD 37,637,000, respectively compare increase 4.97% and 26.6%, export the level that the sum creates tallest history.The examination quarantines a personage from in analysis, the average unit price of the stone lion export shoe carries out three years"hop step and jump":USD 4.84/double that rises to 2010 from USD 3.90/double in 2009,for example, the nike Jordan shoes Women's I96166 Wedge Pump. Made with calfskin and a leather sole with leather lining again arrive current USD 5.57/double yearly of increase all in above 15%.



The unit price realization"for successive years jump",adidas superstar 2 among them current reasons, such as market and commodity price...etc., mainer is still a brand affixture to is worth up.In recent years, the stone group leader shoe industry business enterprise in lion City speeds science and technology innovation step and enlarges strength to eliminate to falls behind a craft, fall behind a technique and wastes resource, the product of pollution environment, throw in main energy on the Euro-American high level product, exaltation product quality and additional value;Spend big capital to usher in Gao character talented person, raise a management and from check from control level, make the brand gradually acquire an international market approbation.

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Leather research association(CLRI) in India the center with shoe design to develop association(FDDI) have already declared to be continuing to carry on an investment to the leather production of Ethiopian nation for the coming 3-5 yearses.



The two greatest India governments leather organization has already done with Ethiopian leather industry development association(ELIDI) arrangement.The two greatest India organizations will carry on a technique alienation to combine a help quickly the slow growth of east not- national leather and the leather product export income.



Is pleased in India and come to ascend the along while meeting that the hotel holds for period,adidas superstar 2 central leather research the association(CLRI) and shoe design to develop association's(FDDI) board director to Ethiopian leather industry development the association(ELIDI) did to promise, will provide support of all trainings and necessities for Ethiopia and make the country become world shoe and leather manufacturing industry of ten big nation of a.Currently, the Ethiopian nation has already owned the African biggest animals.



Design to develop the support and training that association(FDDI) and central leather research association(CLRI) provide through shoe, India leather industry has already provided the opportunity of inauguration for 3,500,000 personnels,Hence the Nike Air Max Shoes was double stitched with action leather and low outlined sole the year production value will amount to USD 3,400,000,000.

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Report according to the medium related information, from economy observation the report and Hong Kong manage professional association to hold together of Chinese the outstanding marketing prize judge and decide, since April, 2011 beginning collect a case to the social public, public relations company, business enterprise and advertising agency, and recently have already fallen in a purdah smoothly.But is a local and well-known shoe industry brand virtuous Er Hui, is also with lend the special advertisement angle of view of《be own football hero-world cup integration marketing case 》 , and on-line line bottom marketing resources the integration well arouse the real results marketing of sale and outshine others in the total finals at 13 business enterprises entering the final contest,You will also never forget the The Barricade Transformers nike shoes wholesale which the heel has the words Emergency Response framing 911 end glory Ying in the Year 2010-2011's outstanding Chinese the marketing prize copper prize, classification the match eliminate a type of champion quickly.



Chinese outstanding marketing prize judge the regiment think, virtuous Er Hui world cup integration the marketing spread a case to well embody this brand's courage and intelligence in the fixed position and the dissemination and presumed innovation, and brave to put into action creative principle.For the very first time take part in a game can pass to cut all the way will, not only acquire a classification match champion, more the ability keeps outstanding to express in the total finals and make more all the spot the judge Be impressed with audience.



Return to hope summer 2010, virtuous person of Er Hui had fun to turn world cup with his/her own civilian's play and truely carried out virtuous Er Hui of Chinese type world cup marketing.



In 2010, South African world cup opens hostilities in ten thousand many attentions of world on schedule.Surround this international game, monopolized front-line athletics star of popular big dozen athletics card, scold heavy gold to carry on a civil world cup marketing in succession.How jump to take off to bear a gram and the sport profession of existence rule customary play that adidas establishes, and agree with a world cup fever, the realization communicates with the depth of the virtuous Er Hui target crowd, accurate principle for informing brand, become at that time the huge challenge of the virtuous Er Hui.After carrying on a full consideration to the profession environment and the rival strategy, have no popular athletics star the resources is in the virtuous Er Hui of body on changing an advertisement angle of view, turn but focuse the multitudes in of common consumer, fancifully saw to throw in a world cup advertisement in the Yang TVC 《football hero article 》 , and push forward through the integration of marketing in the product ground, combine a cellular phone new medium marketing, look for brand expansion, product promotion and promote business enterprise good reputation degree etc.for example, the nike Jordan shoes Women's I96166 Wedge Pump. Made with calfskin and a leather sole with leather lining to spread the integration of claim.Authority data expresses, in 2010 South African world cup period, the virtuous Er Hui accepts with total amount to see crowd to 320,000,000 people, average everybody watches the virtuous Er Hui advertising 5 times.Have more particularly an item investigation to suggest and once watch the consumer of this film think more than 50%, virtuous advertisement of Er Hui can obviously discriminate between other the same kind brand advertisements, the brand good will of the virtuous Er Hui the degree and brand popularity raised above 15% more from here.



And this also explains from another on the side, is especially at that moment advertising environment for opposite mixed today, good marketing and budget how much have no direct relation, but and marketing item whether matches brand core value, whether sticking to match a target a consumer to experience personally is truely closely related.Trying water world cup is exactly a virtuous Er Hui to warm up action in another time in the athletics marketing, the real results of completion"with intelligence with innovate, cent competition one cup thick soup in the market" proves.

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Recently, Taiwanese well-known shoe Qi, have"shoe industry tycoon" of call of the treasure become underneath group the catena brand"treasure dollar cobbler(Footzone)" is in the Wan of the third brand store falls a southern city,Hence the Nike Air Max Shoes was double stitched with action leather and low outlined sole the municipal services help chairman Liu Shu Ji to wait to lead attendance.

According to know, "treasure dollar cobbler" is exactly Taiwanese treasure the group create of retail price catena brand, its underneath exclusively established a medium mountain treasure Wei trade the limited company be responsible for carrying a camp, one year ago with bear the international brand of gram, and adidas...etc. cooperates, the plan deeply ploughs mainland terminal market.

After June, last year's head house particularly camp store at in mountain established, up to currently, "treasure dollar cobbler" has already owned 27 nets that spread all over the districts, such as Guangdong, Xian, Peking, Shanghai and Guizhou...etc. to order.Yesterday lately- opened net's ordering is already the third Dongguan net order, front two all last year establish, distribute at Gao ? , Huang Jiang Yu's dollar industrial area.

"This is the long-term strategy of diversified group management, the treasure becomes to want to hold tight the both ends of industry smile curve from now on."Medium the mountain treasure Wei trade limited company deputy managing director, Zhang Yu Zhou, mean.

Director general Cai Qiong Wen's introduction of the company brand says that what"treasure dollar cobbler" ushers in is Europe and America and more mature business model in Southeast Asia, create of won't is single brand store mode again, but the all new mode that gathers many international brands and faces to home one-stop consumption, its main target customer is a 25-39-year-old female.It still not only sells international brand, more important release from the branded product.

As for treasure become group

The treasure becomes group industry the base spread a Chinese mainland, Taiwan, Indonesia, Vietnam, the United States and Mexican etc.adidas superstar 2 region(among them Nike and adidas mainly from base in Dongguan production), produce more than 286000000 pairs of athletic shoes and casual shoes in 2010 and act for NIKE, ADIDAS, REEBOK and NEW BALANCE, asics and TIMBERLAND, converse and ROCKPORT and Lee rather, Anne step etc. more than 60 domestic and international leadership brands, is world the manufacturing group of the brand athletic shoes and the casual shoes biggest sales amount.

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Will lately announce according to Chinese certificate Jian,Hence the Nike Air Max Shoes was double stitched with action leather and low outlined sole the incorporated company(as follows the brief name"the Ao Kang shoe industry") of the Ao Kang shoe industry in Zhejiang passed a hair application last Friday.This means that the private enterprise that comes from Wenzhou, passed to become available in the market"greatly test", landing the AN already near at very short distance;Wenzhou will increase one more listed company from here, this is a news that makes people fig up to the development of Wenzhou shoe Qi.The Ao Kang shoe industry will also become the Wenzhou-made shoe business enterprise that a house becomes available in the market, this is an important milestone to the development of the Ao Kang shoe industry.



The Ao Kang shoe industry rushed a pass last Friday



Or become A the first male shoe listed company

The industry insider anticipates, the Ao Kang shoe industry will can become available in the market for an around month later on most quickly.



Wang Zhen Tao indirectly adds to directly hold to be up to 244,000,000 and according to go together an industry to estimate a value currently on Saturday, the Ao Kang shoe industry once handing over on the debarkation, Wang Zhen Tao then holds a stock market value or will ascend ex-100 famous generalses of the blessing cloth Si billionaire's placards more than 8,000,000,000 dollars settled situation.



Remember in the investor in, be absorbed in the listed company of shoe industry manufacturing on the A stock market field only a few, the Tai second share(002517) is absorbed in shoe sole production and be absorbed in brand management then on Saturday(002291), but if the Ao Kang shoe industry can succeed to rush to close certificate Jian to conduct trial jointly a pit, so the A stock market field top probably will appear a be absorbed in male shoe manufacturing of listed company.



Recruit in a book and disclosed the Ao Kang shoe industry from the management circumstance of 2008 in the last yearses, increased and each income to be worth to see from the smooth revenue circumstance, net profit, after 2008 successfully carry out "Olympic Games marketing" strategy, the Ao Kang shoe industry the operating revenue and net profit Be smooth to all acquire a quick growth in 2009 and in 2010.Up to 2008 the end of every years, the Ao Kang shoe industry carries out operating revenue 1,079,000,000 dollars, later on of in 2009 and 2010, the Ao Kang shoe industry whole year the operating revenue are respectively 1,667,000,000 dollars, 2,211,000,000 dollars, annually increase distinguish are 54.49%, 32.63%, 20111-6 months,Since there are many kinds of Nike Highheel Shoes in the market, you are highly recommended to learn about the difference of the replica one and the authentic piece if you are going to buy one of high quality the operating revenue of the Ao Kang shoe industry has already carried out 1,329,000,000 dollars as well.



At net profit smooth aspect, the Ao Kang shoe industry in 2008, in 2009 and carry out 43,000,000 dollars, 200,000,000 dollars and 280,000,000 dollars respectively in 2010, the net profit smooth circumstance of its 20111-6 months is also very astonishing, the total amount carries out smooth 216,000,000 dollars of net profit and has already had whole yearses to carry out near 80% of net profit smooth total amount last year.



In addition, the market share of the Ao Kang shoe industry also continuously raises.Release the consumer goods market point investigation report that the center(CIIIC) releases to suggest according to Chinese profession business enterprise information, the company ranks the second in the male shoes market share in the Year 2010's, is 5.79%;At region in the east of R.O.C male the shoes market share rank the first, is 6.64%.

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Take a wide view currently domestic to consume a market, the rise of commodity price level already can not at the same year but language.The consumer price index in August, 2011 that announced recently according to Hong Kong government statistics suggests that according to the comprehensive consumer price index,The Air max 2009 shoes are already one of the more popular hybrid silhouettes in recent memory. in August, 2011 whole consumption commodity price and a year ago together month compare, rise 5.7%, compare corresponding of July rise(7.9%) for low.Among them, the shoe Lyu consumer price index rises 6.8%.

In each kind of consumption item, the price records in August, 2011 the category of rise yearly is the smoke wine(at comprehensive rises in the consumer price index 20.3% and rises in the A consumer price index 22.6%, main because the cigarette tax raises 41.5%), food(do not include go out to take meal)(rises respectively 11.7% and 12.2%), home(rises respectively 8.3% and 8.2%), ready-to-wear clothes, shoe Lyu(rises respectively 7.white puma shoes is a respected name in ladies tees and rompers5% and 6.8%), go out take meal(rises respectively 5.7% and 5.9%), transportation(rises respectively 4.9% and 3.7%), miscellaneous item product(rises respectively 4.6% and 3.5%) and miscellaneous item service.(rises respectively 4.0% and 2.2%)

On the other hand, the price records in August, 2011 the category of fall yearly is electric power, gas and water(at comprehensive decline in the consumer price index 16.2% and decline in the A consumer price index 18.8%, mainly is a government to provide an electricity charges subsidy) and enduring product.(decline respectively 3.2% and 3.8%)

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As long as there aring all universal the places of business bargains being speaking "vogue", athletic shoes' taking a business enterprise is also Gao Diao, short in a short time"the vogue exercises" gobbles up native athletic shoes to take a market and become athletic shoes to take is developing product the haughtiness of the very influential and phenomenon in the top and brand operation, marketing.However, whiles being public to all is a lord"vogue sport" to beat, turns with quality to unavoidably appears.



But,Since there are many kinds of Nike Highheel Shoes in the market, you are highly recommended to learn about the difference of the replica one and the authentic piece if you are going to buy one of high quality the mainland exercises the vogue deluge of brand, enlarged an of product of turn with quality,Hence the Nike Air Max Shoes was double stitched with action leather and low outlined sole the price of of brand competes more fierce.So who does the ability occupy a market in the dashing market?Brand marketing expert, Wu Gui Xiang, who exclusively is engaged in brand expansion, advertisement sense of vision creativity carried on original analysis to this.



If brand purely the expansion of the dependence terminal outlet and advertisement is hard very difficult strong business enterprise real strenght.The business enterprise can make the principle of "vogue sport" turning ground and other competition product distinctions the difference open, and be easy to a performance more, is a mainland to exercise currently the way of overcoming of brand new period.I a few phenomena say:



The material guarded a pass "assimilated a phenomenon" at first outstanding



The new side anticipates or the dissemination of new craft very of quick and universality the rate is very high, the of business enterprise anticipates with craft and shares scope biggest in the noodles and cause of brand product appear lately an of the product assimilate a phenomenon.Therefore, the business enterprise anticipates in the noodles and the core technique of craft up, lack the core competencies of independent product.



This is the phenomenon that the athletic shoes take brand to widespreadly exist currently.Even if is a business enterprise to have 23 the thousand scale terminal brand the monopoly store is also such.Especially the mainland exercises the brand anticipate, assists to anticipate purchase in the noodles in all concentration in the same district, purchase of the noodles anticipate to differ only a few, dissimilarity of is a funds liquidity stronger and scale the noodles bought by bigger business enterprise anticipate, will get a larger special discount.

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