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"If something comes across my desk, and I don't believe in it, I don't even look at it," ​O'Neal​ told The Wall Street Journal. "Whenever I do business, it's not about the money."

He said Google has been his best investment by far, but he most enjoys his investment in the Krispy Kreme doughnut chain.

"I like donuts ... Krispy Kreme is a fabulous donut. I was introduced to it in college and have been in love with it ever since," O'Neal told The Wall Street Journal.