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カテゴリ:再生
「遊園地とテーマパークは何が違うのか?」 とく聞かれる質問です。 この20年間くらい、様々な書籍や講演会などで「○○が違う」という 議論がされてきました。 確固たるテーマがある、ない。 施設がテーマに合わせて造られている、いない。 アトラクションからお土産まで、テーマを統一している、いない。 …色々あります。 そして重要なことですが、 「大人も楽しめる」ということだと思います。 その最高峰がTDLでしょう。 これは本当に重要なことで、 遊園地はとかく、子供用に造られがちです。 乗り物からイベントまでが小学生くらいにピントが合わせてある。 しかし、人の人生で「子供時代」というのは本当に短い。 人生80年だとして、 1/5くらしかないのです。 その後の“大人時代”の方が、圧倒的に長い。 子供時代に行った楽しい思い出を、振返って 大人になってまた来てくれなければ大変狭いターゲットになってしまいます。 もちろん、自分が大人になっての子供同伴はあるでしょうが、 それにしても、大人が行きたくないのなら、頻度が減ってしまうわけです。 これはテーマパークにすれば大人も来るということにはなりません。 このピントをどこに合わせているのか?が問題であり、 子供に合わせたテーマなら、結果は同じです。 しかし、子供にピントを合わせていけないのか?と言えばそんなことはありません。 ただし、施設の規模は小さくなります。 <キッザニア>がよい例だと思います。 完全に子供サイズです。 完全に割切って、子供専用としています。 大人は遊べません。待つだけ。 それでも数ヶ月先まで予約で一杯です。 大規模に造ってしまった遊園地とテーマパークの多くが、 大人を楽しませることに失敗したのです。 (または、真剣に取り組んでこなかった) ほとんどが子供パーク化しつつあります。 しかし、その規模は大き過ぎます。 両方を取り込めなければならない。 両方どっち着かずにしてたら、キッザニアみたなものが出てきてしまった。 旭山動物園を筆頭に、動物園が目覚めてしまった。 さらに現在は植物園の人気が高まっています。 「見せかた」や「楽しませ方」が進化してきました。 どこも対前年比でUPしてます。 大規模な遊園地やテーマパークは、どうしたら大人を楽しませられるのか? 苦悩が続きます。 お気に入りの記事を「いいね!」で応援しよう
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