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ICT Technology Changing the Shape of the Sports World




Key technologies in the era of the Fourth Industrial Revolution, such as Big Data, Artificial Intelligence(AI), Virtual and Augmented Reality(VR/AR), Internet of Things(IoT), Metaverse, and 5G, have changed the world rapidly, and the professional sports industry is no exception.

The state-of-the-art technology in the era of the Fourth Industrial Revolution is completely transforming the sports industry. In the early days, sports science and sports technology mainly influenced training methods and equipment, while current state-of-the-art ICT technology has a broad impact on all fields of professional sports, including media including sports broadcasting, judgment and reading, player selection and tactics, and marketing.

The Media Sector, including Broadcasting

With the commercialization of 5G's broadband wireless communication network, cutting-edge ICT technology has created an environment where sports broadcasts can be viewed anytime, anywhere through various mobile devices such as smartphones and tablet PCs, and virtual and augmented reality technologies enable viewers to experience almost the same viewing experience as stadiums even if they do not go directly to the stadiums. These technologies are greatly contributing to the expansion of the base of professional sports, and in fact, broadcasting using VR and AR is being commercialized in various forms at home and abroad.

The state-of-the-art ICT is also completely changing the environment for producing sports content. Artificial intelligence (AI) technology enables video editing and production of sports content, including games, without the need for professional manpower. In fact, articles are written and live broadcasted through AI, and sports highlight videos edited through AI are serviced through major social networks and platform operators.

Some platforms provide free overseas sports broadcasting(무료해외스포츠중계) in real-time, increasing access to sports content, and receiving great response from sports enthusiasts. According to the results of the survey, free sports broadcasting(무료스포츠중계) plays a part in the revitalization of the sports industry.

Changes in the Way Athletes are Selected

In professional sports, the traditional method of selecting players was to directly or indirectly watch the player's play or analyze the data and evaluate it by a professional manpower. This was only possible by experts who had expertise in the sport.

This scouting method required a lot of time and effort and had a clear limitation that only limited manpower could be seen. In particular, when data is concentrated on the offensive part, such as soccer, the method of selecting excellent defenders was recommended or verified by a reputable player, making it very difficult to find a "hidden pearl."

However, the emergence of various big data analysis technologies and easily constructable video tracking platforms is dramatically changing the scouting system.

For example, in the past, it was essentially impossible for youth amateur games that were not broadcast by broadcasters to record them in a DB. However, the commercialization of cutting-edge ICT technology enabled tracking and broadcasting of all sports games on the planet, and videos and various data made in this way could be stored in various forms such as servers, and analyzed in a short time with the help of AI.

A Change in Marketing Methods

The development of professional sports requires efforts to capture the hearts of fans, who are consumers, and the result of that effort is how good marketing is done. Marketing tends to be simply considered a good idea or good promotion. However, before an idea or promotion, it is essential to find out the needs or demands that consumers, fans, want.

In the past, this process was very complex and took a long time. It was almost impossible to thoroughly investigate the spectators who came to the stadium or to find out the various characteristics of the spectators who watched the game through broadcasting. It was a matter of time and money, even if it could not be done in practice. Even if the data were secured, there was also no proper technique to analyze the data.

Big data analysis technology and artificial intelligence systems have made it easy for professional sports clubs and teams to analyze what characteristics fans have and what they want. This means creating 'opportunities' to secure more sports fans, and it also means the growth potential of the professional sports market.

Conclusion

The development of IT and AI technologies has brought about the development of sports broadcasting(스포츠중계) technology, and many sports fans can watch realistic broadcasts at home, and it is an era in which overflowing sports-related content can be consumed anytime, anywhere.

It seems that it is not long before we can watch sports games of robots equipped with artificial intelligence.