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2018.01.06
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Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value.

Monitor the evolution of your Google search results

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on.

Google recommends quality hosting

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Keyword research can be done using free tools. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Having keywords in your domain URL can also give you a small SEO boost.

Don’t guess your site speed problems; diagnose

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother." There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Ideally page titles should include the search term for which the website has been optimized. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow.

Is Keyword Research an important player in the game of SEO?

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. Most webmastersbelieve Google crawls their website in one go and will continue until everything’s crawled. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though.

When it comes to website traffic, more is not always better

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic.






最終更新日  2018.01.13 12:34:42
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