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2018.01.23
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SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. First, stop assuming SEO is dead because the rules changed. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page!

Link reclamation

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine

Is Keyword Research an important player in the game of SEO?

Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. You can read an onsite SEO beginners guide here. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line.

Optimising Your Website is Not A Guaranteed Traffic Generator

Gaz Hall, from SEO Hull, had the following to say: "Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. " Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Expect increased conversions, particularly thosefrom visitors who arrived via organic search.

Education is the best legacy

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website.

Age of the domain name

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency.






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