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url structure

2018.02.02
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カテゴリ:url structure
The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace links ignored by the search engines and you don’t want to suffer from penalties and downgrades. Link acquisition should happen without anxiety. A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. The more relationships youhave and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus.

How the Google Hummingbird Update Changed Search

By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Getting your site to rank in Google can be a tough slog. It requires knowledge of current ranking factors, as well as the time and ability to optimize your content for those factors. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank.

Bulk all Referring Domains together

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. Local search success can be achieved by SEO. After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine.

Aligning Questions to Keywords

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition." Do your maths - its one of the primary resources for this sort of thing.Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. Using structured data, you can serve Google your address details in the most convenient way. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks.

Look for scraped content on your website

Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers.

Try New Things

Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… Choose your keywords carefully, and keep user intent as your primary goal. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines.






最終更新日  2018.02.02 15:38:51
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2018.01.22
カテゴリ:url structure
Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary and secondary keywords and are unique for each page. All images' alt text need to be keyword optimised and descriptive, without forgetting to optimise video content as well with relevant meta data. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well.

Proofread The Content Before You Go Live

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Evaluating keywords for relative opportunities is still very tough.

Have the ability to scale as you grow bigger

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. Make it easier for search engines to index your website. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. SEO in Market Weighton is here. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now).

Avoid multiple H1 tags, and assign a unique H1 tag to each webpage

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: " Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites)." Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. Producing low-quality content as fast as you can and sending it out en masse to as many article submission sites as possible has been looked down upon for some time. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. Record anyresults that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines.

Recycle existing content

Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Identify backlink opportunities

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Most SEO firms will tell claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments.






最終更新日  2018.01.22 16:27:16
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2018.01.19
カテゴリ:url structure
With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results? If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. SEO is technical, complicated, time-consuming and potentially dangerous. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out.

One or more methods?

To be a part of the party, make sure your business website uses structured data markup. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make sure that your site ranks well for the keywords relevant to your site. A lot of SEOs will tell you to fix the foundation of your website, meaning the template. I think content is the foundation of the website and your template(s) should serve that content. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query.

How do backlinks help SEO?

Links are still a critical element to Google’s algorithm and their value needs to be protected. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. Think long term rather than short term. Short term will get you nowhere with SEO. Most SEO consultants are looking to build backlinks. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page.

Ensure every piece of content you write concludes with a call to action

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks." You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance Google  has  drawn conclusions  about  user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query.

Submit your website to legitimate award sites

A  search  result with  a  high CTR can often be given by a boost by Google's can not be thoughtful. Using WordPress, You Could Use A Plugin Like Yoast SEO To Do This. Do  A  Thorough Check  Of  Your Site To Make Sure It'S Displaying Correctly With No Missing Content Or Error Messages. If You'Ve Recently Added A Feature Or New Site Design It Could be it's slowing the site speed  reclamation  can help  you  get fresh links by finding broken links to your site and having the publisher fix them.  Key words should Be Never  Used  To Try To Trick Or Mislead Human Beings Or Google Spiders .. This Means Using Keywords That Do Not Exactly Describe The Contents Of Your Page, Repeating A Keyword Over And Over In A Way That In Not Natural (Known As "Keyword Stuffing As  I  expressed, SEO  is  a long-term strategy. You will not see results in the first week, and probably not even in the first month.

Keep your Anchor texts natural

Things  Can  Always Be  Improved,  They Can Be Represented Better, The Story Told Could Be More Engaging, Inviting To Your Audience. It Is This Type Of Attitude That Will Stand You In Good Stead, Instead Of Thinking That You Have Done Everything You Can. The  Type  Of Permalink  You  Pick Influences The Way These Two Parties See And Value Your Site. A URL With A Load Of Incomprehensible Gibberish At The End Is A Lot Less Shareable And Enticing Than A Short And Simple SEO-Friendly URL. Each  Listing  On The  SERP  has three core components, which include the page title, page description, and page URL. Even  though  it is  not Link  building  is always  a This is allowance of ranking potential, I still hold that it is important to first look at your opinion this is allow you to gain this will allow you to gain at least some initial visibility into your ranking potential.  hot topic within the SEO industry but it is getting harder and harder to secure quality links that will not get you penalised, if Google web spam team decide to perform a manual review on your website.






最終更新日  2018.01.19 15:39:13
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