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2018.01.23
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One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process.

Understanding Your Audience and Finding Your Niche

Do the main pages of the site have enough content? Do these pages all make use of header tags? A subtler variation of this is making sure the number of pages on the site with little content is not too high compared to the total number of pages on the site. In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters.

SEO brings in traffic, and gives your revenues a big hike

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. SEO in Bridlington is here. Google has built a giant database of hundreds of trillions of webpageswhich its algorithm then analyzes and ranks. It does this by sending out scores of digital robots, or “spiders,” which visit page after page. They “click on” the links on each page to see where they lead. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors.

Has your website been pawed to pieces by a panda?

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users." Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Automatic redirects and rewrites help search engines understand when you've made changes or moved pages on your site. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices.

Think about Long Tail Keywords

Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Colorful images, funny pictures andexciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and entertainment. They will leave a site very quickly if it doesn’t give them what they want.

Use Meta Keywords To Rank Well On All Search Engines

SEO is something that is constantly evolving and changing. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own.






最終更新日  2018.01.23 15:24:08
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2018.01.20
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Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings. Great content never sleeps, neverneeds a lunch break and is adored by search engines and customers alike. Because Google likes sites that link out to good quality content, publishing your own curated content can be a very smart move. Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher.

Learn all the various on-page ranking factors

Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Create andsubmit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Backlinks are the foundation of Google's algorithm for determining a site’s page rank.

Authority metrics are only barometers

If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. SEO in Snaith is here. There areissues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. How do you find people who value SEO enough to pay your prices?

Use each keyword carefully

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas." It’s entirelypossible that Google actually uses some sort of hidden sliding scale to determine its quality score. Although Google Plus might be one of the less popular social networks out there, it’s still part of the Google Suite of applications and does play a part in boosting your site’s search visibility. If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. Google’s web indexing system favors recently updated content, especially for time-sensitive searches.

Nobody likes ugly URLs

Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Progressive SEO means technical, analytical and traditional marketing all rolled into one. Focus your time and energy quality subjects comment from the website. Of course, the mechanisms that tell search engines about your site are crucial; The depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages.

Where are people coming from to get to your site

Even  With  More And  More  Consumers Using Their Mobile Devices To Search And Browse The Web, There Are Some Companies That Still Focus All Their Marketing And SEO Efforts To Desktops And Choose To Ignore Their Mobile Customers (Or Just Do Not Realize How Mobile Their Customers Really Are). Satisfy  Your  Users' Intent.  Give  Them The Information They Seek! Perhaps They Are Searching For Formal Wear. So, You Are Trying To Rank For Those Things, Tuxedos And Formal Dresses Or Wedding Outfits, Which Are Tough To Rank For . Like  Many  Of The  Other  Parts Of The Page Targeted For Optimization, Filenames And Alt Text (For ASCII Languages) Are Best When They'Re Short, But Descriptive. In  Order To Write  The  Best Article About A Specific Subject, Do Your Research And Check What Articles Are Already Ranking High In Google, For Your Keywords. Your  Target  Keywords Should  Be  In The H1 Tag. Your H1 However Can Be Different From The Title Tag. It It does not have to be penalised for the same title tag and h1 tag for a web page (after all, most CMS generate this automatically) - but varying the keyword phrasing of both can increase your chances of appearing for different search intents.






最終更新日  2018.01.20 16:32:52
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2018.01.19
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Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. Search traffic is among the best quality available on the Web, primarily because a search user has expressed a specific goal through her query, and when this matches a product or brand the web store carries, conversion rates are often extremely high Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO.

Learn more about Page speed and SEO

You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were.

Use Meta Keywords To Rank Well On All Search Engines

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of these directories are free, while others are paid. Just byincreasing your search ranking and where your website places on Google doesn’t mean you’re going to get all of a sudden get that flood of traffic that you want. SEO in Hessle is here.mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies.

Gathering your social profile linking domains

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good." There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. For Search Engines, backlinks help to determine the page’s importance and value (i.e. authority). Historically, the quantity of backlinks was an indicator of a page’s popularity. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl.

Pay attention to your monthly click-through rate

Rankings in SEO refers to a website’s position in the search engine results page. Although SEO is not a cure-all for businesses, it can fit into a company’s overall business strategy in several critical ways If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers.

How do you make a Google friendly website?

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation – be creative. Search engines “see” this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right.






最終更新日  2018.01.19 15:41:40
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2018.01.16
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Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Links at the top of a page carry more weight than those further down. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes.

More backlinks = Higher rankings

On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources attached to them. These types of resources make great pages for other sites to link to. Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. The most fundamental objective of any SEO project should be to drive the bottom line. For a business, this means delivering more revenue with favorable ROI. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on.

Easy to read and digest

Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. To optimize your search engine results it is important to make your URL easily identifiable. Include words that are relevant to the site as opposed to numbers and symbols. People will recognize those keywords in the URL, and are more likely to click on your link if they think it will bring them to a relevant page. Instead of creating content, a lot of websites should be focused on cleaning content. SEO in Withernsea is here. By starting a blog  or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations.

Add BreadCrumbs To Improve Navigation

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack." Backlinks from older websites may be worth more than links from newer sites. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages.

Building An Effective SEO Strategy

It  Has  Long Been  Understood  That Google'S Ranking Algorithm Is Complex (By Design). Google  And  Bing Have  Moved  Far Beyond Algorithms That Positively Reward A Keyword Appearing Multiple Times In The URL String. Do Not Hurt Your Chances Of Earning A Click (Which CAN Impact Your Rankings) By Overdoing Keyword Matching / Repetition In Your URLs. Google  Has  Made It  Apparent  That Site Speed Matter In Search Rankings, And Today, With A Bigger Emphasis On The User Experience Than Ever Before, Site Speed Will Continue To Be A Critical ranking factor. In  a  Searchmetrics 2016  study into ranking factors, it ranking factors, there was not accredited to the algorithm, but rather to the "overlap between brands websites performing strongly in social networks and being allocated top positions by Google. "Another  " old  school "method  of building up your backlinks is to make use of forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is is always a good thing.

Technical aspects of redirecting pages

The  Length  Of Search  Phrases  Continues To Grow. Back When The Internet Was Just An Upstart, Single Keywords Were The Only Thing You Needed. Unlike  Links  On Your  Website,  Which Should Generally Lead To Further Information And Verifiable Content On Other Pages, The Links You You are promoting yourself and your website out there, so act like you ' The got something good to offer. The  reason  that most  SEOs  do not know technical SEO is because they do not spend enough time meeting and talking to web developers. Guest Posting  As A  Tactic  Has A Dual Benefit. First, It Helps You Reach The Target Audience Of Blogs Who Have Similar Audiences As Yours. Second, It Helps You Get Backlinks To Your Site So You Can Drive Up Your Search Engine Rankings. Content  Creation  Is The  Basis  Of Any Website. Whether It Is Written Word, Audio Voiceovers, Informational Videos Or Some Other Content, It Does Not Matter.






最終更新日  2018.01.16 15:39:15
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You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. Content quality, content amount, and website information are all factors in your Page Quality Rating. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the site with acceptable traffic. Google has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings.

Why is it important to know user intent and how can we identify it?

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. When writing a new post,always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Post regularly and build the trust of your users with content marketing. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets.

Make that list bigger!

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. SEO in Howden is here. Bad content truly can do long-lasting damage to your website, brand and business. Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings.

SEO stands for Search Engine Optimization

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all." Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display. By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Another tip is to make sure you do your research and examine which terms to target before you set out. To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this.

Age of the domain name

The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as possible Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. While many old-school SEOs believe  You should include include links building techniques are now largely ineffective (or at least less effective than they once were), you are still critical to getting high rankings. A good  page titles  is  probably one of the most important SEO. your niche keyword in each of your page titles and if possible your H1.

Page load time

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts like bait to them. But here’s the thing: it takes time for search engines to discover (and index) new websites. Every website page, including your Calling to action can help SEO by creating an internal link on blog, should have at least one call - to - action above the page 's fold - in other words, do not make your website visitor scroll down to see the call to action. Therefore you can optimize the image filename and alt text for the primary keyword you are targeting on the page. Every  SEO  strategy focusing  on  making the best website possible, will make a website more usable and user-friendly. If  your  website or  web page suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your page has changed so much that the old anchor text is no longer fresh and devalue those older links.






最終更新日  2018.01.16 04:09:00
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