Managing Inernational Business in China. Xiaowen Tian
- Author: Xiaowen Tian
- Date: 10 Jan 2010
- Publisher: CAMBRIDGE UNIVERSITY PRESS
- Format: Undefined::295 pages
- ISBN10: 1280850655
- ISBN13: 9781280850653
- Filename: managing-inernational-business-in-china.pdf
Download Link: Managing Inernational Business in China
These issues are analyzed in the light of relevant theoretical models of international business. With reference to current management practices of transnational corporations operating in China. With up-to-date case studies. QueManaging International Business in China [PDF] Paperback.
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Get this from a library! Managing international business in China. [Xiaowen Tian] - A practical guide to major managerial issues faced foreign investors in China.
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China has emerged as a key battleground for many American companies that are looking to take a stake in the country's burgeoning consumer culture. The Most Popular American Companies in China
International organisations employing people in China or working with Chinese nationals on a regular basis should run a series of cross-cultural training programmes such as Doing Business in China to ensure they develop the level of intercultural competence they need to successfully deal with the many cultural differences in Chinese business.
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Tian presents a practical guide to major managerial issues faced foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights,
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