Segmentaion,Targeting,Positioning
●SegmentingWhen a company looks at its entire market of potential buyers,it realizes there are differences in customer groups.These differences can be grouped into the following categories:*Demographics (age,sex,income level,occupation)*Geographic (nation,region of country,urban vs rural)*Lifestyle (“party animal”vs“early riser”) It is important that a company understands the different segments in order to move to the next stage of target marketing.