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カテゴリ:MBA
●Segmenting
When a company looks at its entire market of potential buyers,it realizes there are differences in customer groups.These differences can be grouped into the following categories: *Demographics (age,sex,income level,occupation) *Geographic (nation,region of country,urban vs rural) *Lifestyle (“party animal”vs“early riser”) It is important that a company understands the different segments in order to move to the next stage of target marketing. お気に入りの記事を「いいね!」で応援しよう
Last updated
Sep 21, 2004 12:25:52 AM
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