To lift Africans out of poverty. An entrepreneur is doing his part to bring his hopes to that continent through a business venture that brings his products to the global market.
A desire to help others led South African Elmare Lombard to quit his successful psychotherapy practice of 15 years and start a natural aromatherapy business.
From experimenting with essential oils and plant-based oils in her kitchen to ultimately developing an international market for her product line, Lombard has made her dreams a reality today. Her Molo Africa line is currently distributed in the United States by BioPharmetics Inc.
But her company, founded with family and community leaders, also helps set up agricultural projects for underprivileged people in her native South Africa. In Africa, Moro has an active employment policy that allows single parents to find work at the company and related companies. This initiative aims to promote self-sufficiency and bring pride to individuals.
Moro Africa supports independent farmers in Africa with advice and support. Purchase of raw materials at fair market prices. and through education initiatives that help poor South Africans develop skills in agriculture, basic education, entrepreneurship and computer training.
The company's product line includes pure essential oils, naturally scented room sprays, massage butters, shea soaps, and scented candles. Moro is an African greeting that means "hello." With African-inspired names such as 'Hambasca' and 'Sefako', the products contain essential oils extracted from exotic plants naturally grown and processed in African countries.
Gertrude Muey is an example of the kind of success story that Mr. Lombard's company helped create. The single mother, who lives in Gugulethu, Cape Town, was raising four children on a meager salary as a domestic worker. However, she dreamed of becoming an entrepreneur. With the help of her Economic and Business Development Foundation, she started her own pottery business.
