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Many businesses struggle to use Twitter effectively and fail to see results. But there are a lot of ways in which you can promote your business on twitter without spending much. There are several strategies and practices you can adopt to grow your business on twitter.  In this article, we will explore the top 10 ways to use Twitter to promote your business for free.

10 Best ways to promote your business on Twitter

Twitter as a platform to connect with your customers is second to none. Promoting your business on twitter is quite easy if done right. To make the best out of twitter for your business, you should be aware of the best practices and strategies. Here are ten ways to use Twitter to promote your business for free:

Collaborate with Influencers

When it comes to promoting your business, influencer marketing is a potent strategy, and Twitter provides a fantastic platform to connect with influential people. To get started, you can search for influencers in your industry, start engaging with their content, and once you've established a relationship, consider reaching out to establish a partnership.

Use Twitter Ads

While organic reach is still essential on Twitter, ​using Twitter​ ads can help you reach a targeted audience and promote your brand effectively. Twitter offers a variety of ad formats and you can choose the one that works for your brand.

Participate in Twitter Chats

Twitter chats are an excellent way to connect with like-minded individuals in your industry and promote your brand. Find relevant Twitter chats in your industry, engage with other participants, and share your expertise. By participating in Twitter chats, you can increase your visibility, connect with potential customers, and establish your brand as a thought leader in your industry.

Use Twitter Analytics

Twitter Analytics is a free tool that provides valuable insights into your audience, your content performance, and your Twitter activity. Use Twitter Analytics to track your engagement rates, monitor your follower growth, and optimise your content strategy. By using Twitter Analytics, you can improve your Twitter performance and better understand your audience's needs and preferences.

Monitor Your Brand

Monitoring your ​brand on Twitter​ is essential to maintaining a positive online reputation and identifying opportunities for growth. Use tools like Hootsuite or Sprout Social to monitor mentions of your brand, respond to customer inquiries, and address any negative feedback. By monitoring your brand on Twitter, you can identify areas for improvement, engage with your customers effectively, and promote your brand in a positive light.

Retweet User-Generated Content

Retweeting user-generated content is an excellent way to build brand loyalty and establish a personal connection with your audience. Monitor your brand mentions and retweet content from satisfied customers or followers who are sharing positive experiences with your brand. By retweeting user-generated content, you can encourage more engagement, build trust, and promote your brand in a genuine and authentic way.

Create Twitter Lists

One of the best things about twitter list is that it helps you to create and organise your users into specific categories and engage with them. With twitter lists you can easily create a list of customers, influencers etc and engage with them. You can increase your visibility and connect with your target audience more effectively with the help of Twitter lists. 

Use Twitter Moments

Twitter moments are a great tool for promoting your business. It helps you to create and share a collection of tweets. You can create a twitter moment related to the launch of your products, any events or announcements. One of the main benefits of twitter moments is that it helps you to promote your products or services in a compelling way through visuals.

Tweet During Peak Hours

Timing is very important on Twitter, and tweeting during peak hours can increase your reach and engagement. You can use twitter analytics to understand more about peak hours and tweet your content accordingly. Tweeting during peak hours is important because your content can get higher reach and visibility.

Monitor Brand Mentions

One of the best ways to promote your business on twitter is by regularly monitoring brand mentions. This will help you to understand how your brand is performing. You can use tools like hootsuite or mention to monitor brand mentions.