Olexis, transitioned from owning the celebrity-favored brand Tzarina By Ollia, which boasted clients like Beyonce, Kylie Jenner, Rita Ora, Mary J Blige, J LO among others, to establishing a prestigious PR agency XLI PR in Dubai and London. Well, she has just published a book, called How to make a brand famous in four months and is an absolute must-read if you own a brand, or want to increase recognition and sales of your product.
Her book How to make a Brand Famous in Four Months takes readers on a journey, offering insights into the process of starting a company and elevating a brand to remarkable heights. This invaluable resource is a must-read for entrepreneurs, brand owners, influencers, and models venturing into the competitive world of business, the fashion industry, or celebrity. Once you read the book you will learn all about why some companies make it and some fail, how to build a brand that stands out, PR tricks that nobody talks about yet everyone uses, why you should spend on PR more than on advertising, and much more, 80 pages of PR tricks and secrets exposed.
Have you ever wondered how some brands seem to gain massive popularity overnight? The secret is strategic PR. As an entrepreneur/ brand owner/artist/influencer, you ve put blood, sweat, and tears into building your business. You can implement stealth PR techniques in just four short months to make your brand famous. You ll gain valuable exposure, increase revenue, and establish yourself as an authority or close to being one in your industry. With some insider knowledge and the right strategies tailored to your unique brand, you ll soon have customers lining up and the media knocking on your door. In this book, you ll discover the key ingredients to crafting a potent PR cocktail that spreads like wildfire. Cheers to your brand s imminent success and fame! The secret to your brand s success is finally unlocked. Let the games begin. The Devil emoji should be here! Listen and remember this - PR is the golden mouthpiece of your business identity; it gives you an edge that allows you to thrive and monetize. PR helps shape how your target audience perceives your brand, ultimately impacting your bottom line. With the right PR strategy, you will get so many doors open to you! PR, or public relations, is one of the most powerful tools for building your brand.
Why? Because the media and influencers have the power to make or break you. The media controls the narrative and can position your brand in the minds of your audience. You build authority and trust by earning media coverage in industry publications, local media, influencer blogs, etc. You want people to constantly see you and talk about you in a way that turns you into a figure of authority, in a way that makes you want. You need people to think of you as the new shining star. You need to be desired; your product needs to be so wanted that no matter what the cost is, the demand is greater than the supply. Only then do you become a phenomenal success. The only success you should care about is being wanted by the masses. Media and PR can do it for you and fast. Have you counted the number of times I said wanted ? A lot, no? Yes, because your job is to make yourself/ your brand W A N T E D. Ok, so public relations PR
plays a critical role, as you can already tell, in shaping how a company is perceived by its stakeholders, including customers, investors, employees, and the general public and a well-managed PR strategy can enhance a company s reputation and help it weather challenges. However, bad PR can have severe negative consequences for a company and potentially lead to its downfall. Here s how bad
PR can destroy you, and keep in mind, if an excellent PR strategy takes some time to establish you in a beneficial light, lousy PR can ruin your brand within hours, crazy, huh?
OMG this sounds amazing!!! This is just one paragraph from Xenakis s book. Go buy it on amazon, you will NOT regret wow wow!
Olexis Xenakis s journey has been nothing short of remarkable. She started her career interning at Vogue magazine in London and went on to collaborate with prominent figures in the fashion and lifestyle sectors. Later on she spent some time at the British Tatler and then went ahead and launched her own brand. Today, she operates her own PR agency, XLI PR, serving clients on a global scale. Specializing in Luxury PR and Personal PR, the agency operates from an elegant office with a stunning view of the iconic Burj Khalifa Tower. How to Become Famous in 4 Months is available globally on AMAZON and selected stores.
