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TheWizzard

TheWizzard

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2024.01
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2024.04.10
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I have already written about my humble beginnings. I invested months of work not knowing if my blog would ever be even indexed. This simply means it will get a chance to earn some traffic from the search engines.





I opened two blogs at major providers:


WordPress

and

Blogspot

I also built two mini websites at two website builders:

Yola

and

Weebly


The results were still miserable. Months of waiting before anything was indexed and I got almost no traffic. I knew that traffic is correlated with content and authority. While a blogger has control over the content, the authority has to be earned. Somebody has to link to your content. Somebody with an already established presence and authority. The higher the authority, the better your chances. Huge services like WordPress or Blogspot are loaded with authority. The problem is they don't share it with their free users.


So you can ask friends (and find their authority is miserable even after many years of existing on the web or learn they can't link to your content for some reason). The other option is to wait until a random stranger links to your content. Due lack of authority in your posts such strangers will be rare and far between.


Both options are bad. In the competitive world of the internet, a small fish just doesn't stand a chance.





Some people will tell you that you have to promote your content on Facebook, Instagram, Twitter, and other social media. Good luck with that. Most of such services are not indexed because their owner doesn't allow web bots to index them. They want to keep their traffic inside their services as long as possible to extend their chances for earning. This option is not very useful


Is there another possibility?


See, all my blogs and mini-websites have the same format:


myname.somewebsite.com


While somewbsite.com can have huge authority, which essentially means that web browsers love them, every new subdomain starts with zero authority. Because you are a beginner who has no friends and no popularity. Because the world of search engines was actually never about quality (which is a very subjective term). They were always about popularity (which is measurable with the number and authority of links pointing to a specific web address).


Already popular web service is favored by search engines and new articles have very good chances to be indexed and served with traffic simply because a lot of links are already pointing to the main address.


In other words, if you publish your article in format:


somewebsite.com/yourarticle


it would be indexed and get traffic within a few hours while myname.somewebsisite.com/yourarticle can be ignored forever.






I wondered if there is a free blogging service with the possibility to publish articles directly on the domain, using its authority to get in favor of web browsers. Something like:


freebloggingservice.com/yourarticle


Indeed, something like that exists. It's called ameblo.jp. Yes, it's in Japan. But more important is that you can publish stuff directly on the domain.


So I opened a blog called Great Old Books:


Great Old Books





This blog is about old books you can't find easily. Everything published there will have the format:


ameblo.jp/greatoldbooks/yourarticle
or

ameblo.jp/greatoldbooks/yourarticle1

and so on.





This guarantees the authority of your blog from the very beginning. Still, this doesn't guarantee to have your posts indexed. The reason is simple. Thousands of users post there every day and most of their content is just not interesting for browsers. They still rely on links pointing to those specific addresses which means you are facing the same problem: how to get links.


Fortunately, you can make your stuff more appealing to search engines with links from your already-established blogs or websites. Or you can use different other web services like bookmarks or social profiles. I will talk about some of them in my next posts.


But there is a catch. If you manage to get your articles indexed they will start with much higher authority than posts where you start from zero. The same link that 'convinced' search engines to index myname.somewebsite.com/article or somewebsite.com/myname/article will cause, for instance, the authority of 1 in the first case and authority of 20 in the second case.


This is a huge difference. This is why I fell in love with ameblo.com.





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最終更新日  2024.04.10 07:10:09
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