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2018.01.25
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Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow tag for untrusted content and paid links. If you have text link ads on your site, make sure they’re tagged as NoFollow. Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences.

Be clear, truthful and accurate

Guest posting as a tactic has a dual benefit. First, it helps you reach the target audience of blogs who have similar audiences as yours. Second, it helps you get backlinks to your site so you can drive up your search engine rankings. Mobile is becoming more popular every year. No website in a competitive market gets valuable traffic from Google in 2017 without a lot of work, technical work and content curation. Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. In link analysis, search enginesmeasure who is linking to a site or page and what they are saying about that site/page.

What to do if Your Website is a Victim of Negative SEO

People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. To achieve and maintain goodplacements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. The biggest factor in the SEO revolution is the rise of content. Instead of stung blog posts with the right formatting and wording to make it to the top of search results, users are looking for quality content (not basic or timely information) more than ever. So is Google. SEO in Snaith is here. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page.

W3C Validator

According to Gaz Hall, a UK SEO Consultant : "How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key to building decent backlinks in order to rank highly in search engines. " Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Optimizing performance, however, is a continuous process. Your site will never be fast enough because there’s always more to improve. ‘Content isthe King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable.

Heading structure for your single posts / single pages

With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. You can stop improving certainpages, but the site as a whole can always be improved. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Link outreach is a bit “old school” but can still be quite powerful. While changing the URL and metadata for your content isn’t exactly using social to win at SEO, to us it’s all the same process. That’s because within our CMS we’ve created tools that set up SEO right from the Entry Editor — before the content is even published.

Content marketing serves more than one very useful purpose

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents.






最終更新日  2018.01.25 15:37:27
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2018.01.23
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SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. First, stop assuming SEO is dead because the rules changed. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page!

Link reclamation

Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but they also let Google know what the key information on that page is and what is most important. Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine

Is Keyword Research an important player in the game of SEO?

Google and other search engines keep the inner workings of their algorithms a secret. All we can do is speculate and test. The problem with speculation is that if an idea seems believable, it becomes eagerly accepted as truth without the data to back up the speculation. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name. You can read an onsite SEO beginners guide here. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line.

Optimising Your Website is Not A Guaranteed Traffic Generator

Gaz Hall, from SEO Hull, had the following to say: "Search Engine Optimisation - SEO - Is the art of getting search engines to discover and rank the content on your website. When someone types a query into search engines they run through all the websites they have indexed to give the most relevant ones in the search result. " Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. Expect increased conversions, particularly thosefrom visitors who arrived via organic search.

Education is the best legacy

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to your website but you still want the crawler to crawl it then you would simply include it in your sitemap file to tell the crawlers that there is something important there. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website.

Age of the domain name

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows down page load times. Moving all of the formatting attributes to an external .css file can also speed up load times and make your website much more search-friendly. Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency.






最終更新日  2018.01.23 15:40:16
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