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keywords

2018.01.27
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Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. You have complete control over anchor text on your own website, and you should use it to your advantage. But you don’t really have control over what text people use on other websites. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey.

How are you supposed to audit your website?

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today. The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin? A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search.

Include internal and external links

Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Adding proof terms to your content helps a page appear at the top of search engine rankings, provided all other factors and criteria are met. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. Anchor text diversification is all about not having the text links. Make sure that you label all of your images with descriptive alt attributes. A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks.

Analyze the competitors

Gaz Hall, a SEO Expert from the UK, said: "Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks." Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience to mobile users. Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited.

Some keywords don’t deserve their own page

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version before they even click on your link! Yes, "content is king"  but that's only half the story. Imagine if Wikipedia, one of the world's most popular sites, offered no more than huge blocks of text, or if Google cluttered its search interface with distracting graphics. It's unlikely that either site would have become as successful as they are today. When content and design work in harmony, users will find your site more easily and stay there longer.

Publish The Usual Static Pages

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. When done well, content marketing can contribute to boosting a site’s position in search rankings. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. Search engines no longer value pages filled with targeted keywords. Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google.






最終更新日  2018.01.27 02:34:36
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2018.01.22
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Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Think of a sitemap as a list of files that give hints to the search engines on how they can crawl your website. Sitemaps help search engines find and classify content on your site that they may not have found on their own. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page.

Searches coming from a mobile device now outnumber searches on a desktop

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect.

What are the different revenue models for SEO?

People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should be questions members of your audience would naturally ask.) For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. Anchor text diversification is all about not having the text links. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. If you’re goal for aguest post is to receive a backlink in return, then you would want to make sure their website has a number of good quality backlinks. The number of quality backlinks a website has will determine how powerful a link you will get.

Increase Organic Traffic With An Eye On Conversions

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar." Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Today, many sites use secondary menus to accommodate for additional content. Loads of site-owners can’t help but state that they “can’t squeeze all they have to say in just a few pages.” I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things.

What is the number of domains that link to your target page?

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin? What factors do you need to bear in mind? Does keyword usage still apply? Content needs to play a part in search engine strategy, too. The use of content on a website is powerful because it impacts search engine results while forming relationships with audiences. Google can detect well-written content,and can detect poor quality content, or unoriginal text.

Make Use Of Local Citations

You can use your blog as an informal platform for giving insights into your thought process as it relates to your business. You can review products, offer personal opinions (be careful, of course, to avoid serious controversy) and answer questions. Even if your blog readers aren’t ready to purchase your products or services, they’ll be more likely to turn to you when they are. Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Search drives the web -- roughly two-thirds of website visitors originate from organic search. You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a person revisit your site, you need to give him reasons to; and, one of which is by providing the site with new and updated content. There's nothing like marketing in the minute.






最終更新日  2018.01.22 00:00:04
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2018.01.18
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The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They do this by evaluating a site’s content in reference to the search and the quality of the site and its content. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Keyword research can be time-consuming, but rewarding when done properly.

Which principles should SEO copywriters never neglect?

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any of these terms from your SEO advisor, run away from them as quickly as you can. Strategically written website copy includes well-thought-out internal links and calls to action. Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Understanding youraudience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now.

Run Co-Marketing Campaigns Alongside SEO

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. Keyword research can be done using free tools. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Speaking from experience, I have often seen product manufacturers describe a product from their point of view.

Optimization ensures the Website is organized efficiently and succinctly

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be." Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO.

What worked a few years ago is now irrelevant.

High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in.

Start by identifying your core set of target keywords

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Google has no problem telling you what you need to do to compete for their top ranking spots, just read their guide and do your best to follow through with their recommendations. Every Search Engines use different complex mathematical algorithms for generating Search Results. Different Search Engines perceive different elements of a web page including page title, content, meta description and then come up with their results to rank on. Each Search Engine’s algorithm are different, so if you rank on Google does not definitely mean that you will rank on Google. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services.






最終更新日  2018.01.18 15:46:32
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2018.01.16
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Posting regular content is key to building trust with search engines and your customers alike. A posting schedule is easier to stick to when you’re writing regular content. If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result.

Understanding searcher intent

Whether you are a local business or have multiple bricks and mortar stores, you are likely to get most of your custom from your local area. This being the case, having good search visibility for your target locale is essential. Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Now's the time for any local business to raise its game. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help. Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site.

Why Relevancy Matters in Building Real Links

There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. SEO in Goole is here. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization.

Ensure each page has a unique target keyword

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "The user always comes first. So, if you can’t fit the keyword in naturally anywhere, just forget it and use it in your image alt-text etc. " Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Duplicate content is your website’s Worst Enemy. Google Is Very Serious About Penalizing Websites With Duplicate Content, Descriptions Or Titles. SEO  Can  Be A  Frustrating Activity. Yesterday Your Website Was On The First Page Of Google. You Were Delighted. Flushed With Your SEO Prowess, You Performed The Same search today and found your site was on page two - what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin?

The first choice should be reporting

Search  engine  optimization is  a  very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. In  a  Searchmetrics 2016  study  into ranking factors, there was an "Extremely high" correlation between social signals and Google rankings. "Overlap between brand websites performing strongly in social networks and being allocated top positions by Google." A  proximity  search uses  the  order of the search phrase to find related documents. Many  people  still think  that . Having A High Volume Of Crawlable And Indexable Pages Is * Always * Better When  Working  On Your  Content,  You Should Take The Next Biggest Thing Into Account:.. Voice Search Yes, It'S Been Around For A While But With The Advent Of Apple'S Siri , Amazon's Alexa and Google's nameless Home assistant, things are moving fast right now.

Start mapping your SEO needs to pages

Setting  Up,  Planning And  Executing  An SEO Campaign Might Well Seem Like An Insurmountable Obstacle. A  Title  Tag Tells  Both  Users And Search Engines What The Topic Of A Particular Page Is. The Title Tag Should Be Placed Within The Head Tag Of The HTML Document. Ideally, You Should Create A Unique Title For Each Page On Your Site. Content  "Machines"  Used To  Develop  Content Primarily For Search Engines In An Automated Manner Could Learn From Basic Copywriting Best Practices To Actually Make Their Content User-Friendly And Helpful. Both  Google  and Bing  take  page - loading speed into account in their website ranking algorithm. Search  volume You talk to  how  many times a particular phrase is searched for. It's a handy way to gauge how much traffic you'll receive from specific query, though you should not know that volume tends to fluctuate over time.






最終更新日  2018.01.16 04:06:06
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2018.01.15
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Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user.

Organize headings and subheadings with H1, H2, H3 tags

Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! If you are focused on a local market, it is also important to get connected with local businesses and organizations. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one. A page that’s no longer The  reality  is that,  for  many businesses, 10-20 high-quality links will will to top rankings in short order - sustainable rankings will last for for years.

Who links back to my site?

Google  Analytics  Allows You  To  Specifically Analyze The User Behavior On Your Website. The Analysis Options Range From Very Simple To Very Complex Functions. Using Tools Like Google Analytics Is Essential To Evaluating The Success Of Your SEO Measures. Google Analytics Tracks The Users On Your Website . In Order To Activate The Tracking, You Must Add The Respective Google Analytics Code Snippet On Every Page. Backlinks  Are  The Foundation  To  Google'S Algorithm. Once You Have A Good Site Structure In Place, You Need To Focus On Acquiring Backlinks. Google  Prioritizes  Meta information  and  headers first, then body copy, and finally sidebars and footers SEO In Market Weighton Is Here.  At  The  End Of  The  Day, Google Makes Decisions Based On The Number Of Links Pointing To Your Pages And The Circumstances Surrounding Such Links. Fundamentally,  SEO  Is A  Marketing  Discipline, Not A Technical One Meaning That An Understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract.

Search Engines - Helping us since ages!

Gaz Hall, From  SEO Hull , Had The Following To Say: "Finding  That  People From  An  ? Unexpected Search Term Are Converting More Highly Than Those From Other Search Terms Then It Might Be Time To Switch Gear And Start Trying To Rank For That Phrase Instead ! "Search  Engine  Algorithms Are  Designed  To Detect Content That Was Written For The Sole Purpose Of Boosting Search Engine Traffic. There  Are  More Than  Enough  SEO Guides On The Internet. But Only A Few Of Them Can Be Fully Applied To A Multilingual Website, As it needs some specific approach. Great  content  never sleeps,  never needs a lunch break and is adored by search engines and customers alike. Having  keywords  in your  domain  URL can also give you a small SEO boost.

Monitor the evolution of your search rankings

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. The main text content on the page must be unique to avoid Google’s page quality algorithms. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business.

Which SEO tactics pay the greatest dividends?

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. Google tends to prefer Featured Snippet content that begin logically as an answer would. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. A page’s speed is crucial, From heavy images to unnecessary scripts, there is always a reason that your site gets slow .. Links  from  longer form,  evergreen  content (a 1,000+ word article that's been popular for a long time) will be higher value than short, news-based posts.






最終更新日  2018.01.15 00:18:03
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2018.01.06
カテゴリ:keywords
Stay on top of relevant trends, create “how-to” blog posts, and frequently update older content to make sure you’re continuing to serve your audience with useful and timely information even after it’s initially published. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value.

Monitor the evolution of your Google search results

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. While developing your mobile site, you’ll have three options: responsive design, dynamic serving and a separate site on a subdomain. Google prefers responsive design. This way, you have one site that adapts to the device it’s used on.

Google recommends quality hosting

When using SEO on your website, resist the temptation to include common misspellings of your keywords to increase hits. Most search engines today are smart enough to fix users’ mistakes before the search even begins, so traffic will not increase using this method. Instead, your site will appear unprofessional and untrustworthy to visitors. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Keyword research can be done using free tools. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Having keywords in your domain URL can also give you a small SEO boost.

Don’t guess your site speed problems; diagnose

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother." There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). Ideally page titles should include the search term for which the website has been optimized. Testing and tracking how a site is doing is a must. .It allows you to evaluate a site, see its strengths and analyse previously unforeseen opportunities. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow.

Is Keyword Research an important player in the game of SEO?

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. Most webmastersbelieve Google crawls their website in one go and will continue until everything’s crawled. Undoubtedly, mobile SEO is distinct from its desktop counterpart in significant – sometimes very subtle – ways. As mobile usage continues to grow, user behaviors and expectations change too. Simply resizing the desktop site for a smaller screen won’t do. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though.

When it comes to website traffic, more is not always better

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic.






最終更新日  2018.01.13 12:34:42
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2018.01.05
カテゴリ:keywords
Stop using keywords in your titles. Why? Because if you don’t know how to optimize a Web page without stuffing your title, then you don’t know how to optimize a Web page. Titles and URLs are options, not requirements, in search engine optimization. Learn to understand and fully appreciate the difference between being able to do something and needing to do something. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality. This is the wrong way to build links. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Currently more than half of searches account for mobile devices.

SEO + design = greatness

Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines, Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document.

Write a 1000+ words article, forget 500

Quality and visibility. This is truly the great secret to SEO and content. Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Most SEO consults cover a local area. Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition.

Discover the connection between content and user experience

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders." Include any keywords you want to rank for in the title tag. The closer to the start of the tag the keyword is, the more likely that your page will rank for that keyword Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion.

Start Blog Title With Keyword

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. Inbound links can come from your own website (linking from one page to another) or other web properties you control. Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely…

So, how to start?

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates.






最終更新日  2018.01.13 12:33:47
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