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2018.01.10
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The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales.

Subtleties of keyword plugging

Where are you seeing the fastest movement in the SERP’s? If everybody is linking people from their sites to yours, your site must thus offer top quality information worthy of a link. Therefore, Google and search engines alike bump these backlink-wealthy sites nearer the top of their pages in order to ensure people are finding the best sites for the information they require. When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty.

now and understand your audience

Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good.

Why Do SEOs Use Keyword Phrases?

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "When your website or website’s content gets shared on social media platforms like Twitter, Facebook, Pinterest, Google+, and YouTube, it is considered a social signal or citation." Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. But here’s the thing: it takes time for search engines to discover (and index) new websites. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time.

now and understand your audience

picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds.

Show don't Tell

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes place one after another. Write proper page titles. Not overly optimized titles targeting a gazillion keywords. No. Proper, one sentence titles that contain your brand name and your focus keyword. Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users.






最終更新日  2018.01.13 12:38:40
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