創業25年超！＜兵法/英語二刀一流＞Kenの英語簡単講座ブログ ★連絡先変わりました⇒email: yhniten14k@yahoo.co.jp tel:080-6433-9523!

Dear Friends Ken's Diary -5 Dec.6(1) 2012

This is Ken with today's first diary.

I am going to send you an interesting text soon, hopefully, in the next
week.
Pls look forward to it.

As you know, I work for over three hundred businesses and organizations
as their translator. As many as 300 companies don't give me their
translation orders at the same time.
If so, I would be in a great panic and tremendously too busy.

Always, several different businesses give me translation orders
on a regular basis.
Some of them give me translation orders almost everyday.

An importer of Outdoor Bags is one of them.
Almost every day I translate for the importer which is based in Fukuoka.

This company was a spinoff from a major rubber manufacturer in Japan,
specializing in importing American products to Japan and developing the
market of American products in Japan.
Since the establishment of this company, they have been importing and
dealing in Outdoor Brand Backpacks, bags and other types of products
under this brand. These products are from Outdoor Recreation
Group based in USA.

Some of you may already know this brand, because Outdoor Brand bags
are popular among young generations in Japan all the time.
Actually I see many young people wearing backpack of this brand.

Unfortunately, this company has not signed with the Outdoor Recreation
Group any exclusive sole agent right so far. They have concluded with an
ordinary non-exclusive sales agent right in Japan, so other big companies
such as major trading firms like Marubeni and others have imported Outdoor
Brand bags and promoted the sales of the bags in Japan too, just like
suddenly
cutting into a long line of people patiently waiting in front of a popular
restaurant.

If you sign the exclusive sole agent right of any product or service
with an overseas or domestic manufacturer or other types of company,
you have to guarantee the annual sales amount of the product or
the annual sales achievement of the serve you have signed the exclusivity
for.

Of course, the bright side of this exclusive contract is that only you is
able to　deal in the product or service in the market you are in.
So wholesalers and consumers will have to buy the products only
through you.


The Hakata-based trading firm, which I have been working as their
translator for, has not signed the exclusive sole agent contract with
Outdoor Recreation Group, and so this has allowed other trading firms
including major trading firms to import Outdoor Brand Bags also from
the American manufacturer and sell their bags in the same Japanese market.
Probably the Hakata-based company was not confident to satisfy
the annual sales quantity of the bags they would have to guarantee,
that's why they hesitated to conclude the exclusive sales agreement
with the American maker.

So, the Hakata-based trading firms very often has had to compete
with Marubeni, Kitamura and other major trading firms in the sales
of Outdoor Brand Bags. And in order to survive this competition,
the customer of mine tied up with domestic bag wholesalers to
produce various unique and original varieties of Outdoor Bags under the
American maker's authorization.

Then, recently I found the following article：
Pls carefully check this article.
This article has been shocking not only to the people
at the Hakata-based trading firm but also me as their translator.

Itochu has purchased the sales rights of Outdoor Bag over as many
as 19 countries including Japan.
This means that the above customer of mine will not have to
make correspondences with the American maker and its
overseas factories in English.
They will keep in touch in Japanese with Itochu.
This also means that I will no longer work for them as their translator.

As a result, I will lose one of great profit sources.

This has been somewhat damage to me, but this should be
a good opportunity for me to explore new customers.



～～～～～～～～～～～～～～～～～～～～～～～～～～～～～～


http://www.itochu.co.jp/ja/news/2012/1211212.html



米国『アウトドアプロダクツ（OUTDOOR PRODUCTS）』ブランドの
商標権取得について

2012年11月21日


このたび、伊藤忠商事株式会社（本社：東京都港区、代表取締役社長：岡藤正広、
以下「伊藤忠商事」）は、米国THE OUTDOOR RECREATION GROUP社の
保有するブランド『アウトドアプ ロダクツ（OUTDOOR PRODUCTS）』の
アジア13地域（日本、中国、香港、韓国、台湾、タイ、インドネシア、マレーシア、シンガポール、
ベトナム、インド、フィリピン、ブルネイ）、
及び中東4地域、南米2地域、計19地域における商標権を取得致しました。
　
『アウトドアプロダクツ』ブランドは、1973年に米国ロサンゼルスで生まれました。

「お客様の要望を最優先に」をコンセプトに、デザイン性、耐久性、バリュープライスを
同時に実現した商品が高く評価されており、米国のみならず世界中のアウトドアシーンにおいて、
確固たる地位を確立しています。

中でも頑丈なコーデュラRナイロン生地を使った“452”というモデルは「デイパックの代名詞」とも
言われています。現在、デイパック、ダッフルバックから、ラゲージ、アパレル、レイングッズ、
サングラス、自転車、時計、タオルなど多岐に亘る商品を展開しており、
米国、日本を中心に、世界60ヵ国以上の国で販売されています。


アジアを中心とした新興国市場においては、昨今の著しい経済成長を背景に、中間所得者層を中心に充実したライフスタイルを求める傾向が強まっています。日常生活や余暇を楽しむためのアウトドアグッズの需要も高まり、『アウトドアプロダクツ』ブランドが展開する商品群に対するニーズは今後も更に増加していくことが期待されます。

伊藤忠商事は、このたびの商標権取得を機に、『アウトドアプロダクツ』ブランドの世界観をより広い範囲で一層強固なものとして発信していきます。また、ブランドの更なる価値向上と、アジアを中心とする地域における展開拡大を視野に、伊藤忠商事のグローバルなネットワークをフルに活用し、
生産や物流面での効率化を図っていきます。

日本国内に於いては、大手量販店・専門店などの販路を中心とする既存のビジネスを継承しつつ、
新たな地域でも順次展開を加速し、5年後には小売上代ベースで売上300億円を目指します。